iOS runs your phone. Windows runs your computer.

AURA runs your life, and remembers why.

Who you are, and where you end up, comes down to your decisions. Every one of them has a reason only you know. AURA captures that reason, on hardware you own, and gives it back to you and to the people you choose.

  • “The money was running out.”
  • “We had just bought the house.”
  • “My wife didn’t like the city.”
  • “The timing was wrong for the kids.”

Pre-launch. Charter cohort by invitation.

The Loss

We have Einstein’s equations. We lost his why.

What survived your grandfather? The buildings. The deals. The press clippings.

What didn’t: the room he walked out of in ’08 because something felt off. The hire he passed on because of one sentence in the second interview. The reason he held in March ’20 when everyone else sold. He never wrote it down, so no model in the world was ever trained on it, and the part that made him him is gone.

Other AIs only follow procedures. They never learn your why, so they can never act the way you would.

Be honest with AURA about why you choose. Over time it becomes the one AI that thinks like you.

A grandfather, out of focus, in his study
Never written down

The private reason

What changes tomorrow morning

Only what needs you.

A typical morning
  • 6:00Wake up to 89 unread emails.
  • 6:45Scroll through Slack to catch up.
  • 7:30Search for that document from last quarter.
  • 8:00Finally ready to actually work.
A morning with AURA
  • 6:0089 emails processed. 8 need you, drafts ready.
  • 6:02The Kestrel wire is matched to the notice. One tap to approve.
  • 6:05Last quarter’s board deck is attached for today’s meeting.
  • 6:12Three decisions today, about 12 minutes. Done. Go create.

Illustrative morning. Names and figures are fictional.

The Three Windows

Past · Present · Future

Three views on the same private archive. Tap through them in the interactive demo.

Chronicle interface, a searchable archive of past decisions
The Past
CONCEPT

Chronicle

Every decision, with the reason you gave at the time and the sources it came from.

Today

Ask why you passed on a deal and get your own words back, cited.

Forever

The people you choose can ask how you thought, not only what you owned.

EXAMPLE QUESTION

“Why did we pass on the Lisbon hotel deal?”

→ Three sources from March. “I don’t want another asset I can’t visit.”

Today screen, the daily briefing and approvals
The Present
CONCEPT

Today

Six agents work overnight. By morning everything is handled except the decisions that are yours.

Today

A briefing with three things that need you, and nothing else.

Forever

Every approval teaches AURA how you decide.

EXAMPLE BRIEFING

“Approve by noon: wire $240,000 to Kestrel Fund II.”

→ Matches the Oct 2 notice. Same account as your last three wires.

Simulator interface, scenario modeling
The Future
CONCEPT

Simulator

Runs the numbers, then weighs them against what you have said matters to you.

Today

Compare selling in 2027 against 2029, in your own terms.

Forever

Your way of weighing a decision keeps advising the people after you.

EXAMPLE SCENARIO

“What if I sell Lumen Ridge in 2027 instead of 2029?”

→ 4 of your 6 past exits came after a launch, not before.

How it works

The why, captured in passing

One question at the right moment, answered in a few seconds by voice. Nothing in this loop leaves your hardware.

1

Capture

After a call ends, AURA asks one question: what tipped it? You answer in a sentence. Meetings, email and notes flow in the same way, through local connectors.

2

Structure

A model on your server links the decision, the reason and the people involved. Each record is time-stamped and stored on your hardware.

3

Cite

When you ask, AURA answers with the actual record. No record, no answer. It never invents a reason you did not give.

Your team

Six agents that work while you sleep

Each one owns a part of your life. You see what it finished today and what it is doing right now.

Finance

Matches wires to notices, tracks capital calls, flags position drift. Never moves money without you.

SCOPE: Accounts, statements, capital calls

Comms

Reads your inboxes on your server. Drafts replies in your voice, with what you promised each person.

SCOPE: Email, messages, contacts

Scheduler

Protects what you keep protecting, like a recital every year, and declines the conflicts for you.

SCOPE: Calendar, travel, commitments

Research

Prepares the briefing before the meeting. Flags the lawsuit from 2023 before the buyer does.

SCOPE: Documents, people, companies

Projects

Keeps the board deck, the launch and the renovation moving. Tells you only when a decision is yours.

SCOPE: Tasks, deadlines, owners

Health

Moves the run after a short night. Notices the pattern you would miss across weeks.

SCOPE: Sleep, training, protocols

The AURA Home Server

The brain lives in your home

Privacy guaranteed by physics, not by policy. It sits on a shelf next to the family photos, like an heirloom.

Concept render of the AURA Home Server on a bookshelf next to family photographs
CONCEPT
Concept render of the AURA Home Server with its two removable data drives
Your data lives on the drives. The compute module is the part we replace.

Every model runs on site

Open-weight models run on the server itself. No cloud API sits between you and your own archive.

Air-gap capable

Unplug the network and AURA keeps working, because your Chronicle never left the house.

Core Swap every five years

We ship a new compute module. You keep your data drives. Your memory stays in your hands, the brain gets faster.

You are the architect

Nothing irreversible without you

Review mode

Money, signatures and messages to the outside world wait for your approval. Every approval is logged.

Private forever

Mark a memory private forever and not even your heirs can open it. Your instructions are enforced by encryption, not policy.

Kill switch

One action destroys the keys. The archive becomes unreadable, permanently, with no copy anywhere else to recover.

Legacy

A legacy they can ask

Years later, the people you choose can ask how you thought, not only what you owned. Watch the 2041 scene in the story.

Three generations of a family reading a journal together
Legacy Vault

Sealed now, opened on your terms

  • ✓Sealed copies on your own hardware, plus two held in different countries.
  • ✓Your estate attorney holds the release and opens it as your will instructs.
  • ✓Each heir sees only what you chose for them. Private memories stay sealed.
Editions

Your judgment, as an asset

  • ✓Pick a part of your Chronicle, like how you invest or how you run a company.
  • ✓AURA removes other people’s private details, then asks you to confirm every passage.
  • ✓License it for a term. Revoke it any time.
Illustrative example
EditionElena’s investing playbook, 412 decisions with reasons
Licensed toThe buyer of her company, for 3 years
Fee$900,000
Kept private37 passages that mention other people
Open to heirs
> “What was your core philosophy on leadership?”

“Leadership was never about command. My job was to set the north star and remove obstacles, then get out of the way.”

Source: Journal, Jun 2031
Private forever
> “What happened in the boardroom on Oct 12?”

The merger was failing. We knew that if we did not liquidate the asset by noon we would be

Private forever. Not released by Elena.

The Alternatives

Why not just…

The honest comparison, as of October 2026.

AURA
Hardware as a service
Meta Muse
Consumer agent
ChatGPT
Cloud AI
Executive Assistant
Human
Where it runs✓ A server in your home ✗ Meta’s cloud ✗ OpenAI’s cloud ✓ Your office
Remembers your why✓ Captured and cited ~ Memory file, no reasons ~ Memory, no sources ~ In their head
Works with the internet off✓ Yes ✗ No ✗ No ✓ Yes
Acts for you✓ Agents, with your approval ✓ Goals in the background ~ Limited ✓ Yes
Outlives the company✓ You own the box ✗ No ✗ No ~ They leave
Cost per year~ $36K to $144K
hardware included
✓ Consumer app ~ About $240
Plus plan
✗ $200K+
plus benefits

Hardware as a service

Pricing

The monthly subscription includes the server. Each tier carries a one-time $5,000 setup fee for configuration, on-site installation and the first capture sessions.

Personal Tier

Ascend Pro

$3,000  / month
$36,000 / yr + $5,000 setup

Dedicated home server. Three concurrent agent threads.

  • ✓ Dedicated air-gap capable server (hardware included)
  • ✓ 3 agent threads
  • ✓ Chronicle archive and export
Request an invitation
Executive Tier

Ascend Exec

$7,500  / month
$90,000 / yr + $5,000 setup

High-performance server. Ten concurrent threads.

  • ✓ High-performance server (hardware included)
  • ✓ 10 agent threads
  • ✓ Priority concierge support
Request an invitation
Charter Member

Unlimited

$12,000  / month
$144,000 / yr + $5,000 setup

Liquid-cooled rack. Unlimited threads. Charter access.

  • ★ Liquid-cooled rack (hardware included)
  • ★ Unlimited agent threads
  • ★ Full API and early-access roadmap
Request an invitation

Legacy Vault and Editions are optional services, priced separately after launch. No payment is taken on this site.

Before the price, the other number: what is a scattered mind already costing you each year?

ROI Calculator

Calculate your return

Based on your inputs, not on external benchmarks.

Your numbers

Your annual loss

Productivity loss
$93,750
Time wasted × hourly rate
Knowledge transfer cost
$36,000
Team inefficiency from lost context
Total annual cost
$129,750
Annual investment$36,000
Net annual savings$93,750
260%
First-year ROI

Over 5 years the net saving is $468,750 against the subscription.

FAQ

Sharp questions, plain answers

What happens if AURA (the company) shuts down? +

You own the server. Your Chronicle and the models are stored on it, in your home. We commit to publishing the archive format, so your heirs or your IT team can read it without us.

Will it invent things I never said? +

Every answer cites the record it came from. If there is no record, AURA says so instead of guessing.

Can I delete specific memories? +

Yes. Redaction removes the records for a topic, a person or a date range, and everything AURA derived from them.

Who is behind AURA? +

AURA is built by Austin Nguyen. The product is pre-launch, so there is no customer list or investor list to show yet. The demo is the proof.

Austin Nguyen, founder of AURA

Built by

Austin Nguyen

Founder. Building AURA so that the only people who ever read his archive are the ones he chooses, and so that his children can one day ask it how he thought.

Pre-launch, founder-led. Designed in the United States.

Request an invitation

Charter cohort, pre-launch. No deposit, no payment. Austin reads every request personally.

Your request is stored on AURA’s own account and read by one person. It is never shared or sold.